Sensory discrimination is _____.
A) the minimum amount that one brand can differ from another with the difference still being noticed
B) the maximum amount that one brand can differ from another without it being perceived as unreasonable by consumers
C) the ability of an individual to distinguish between distinctly different stimuli
D) the ability of an individual to distinguish between similar stimuli
E) the relative importance consumers place on evaluative criteria

Question

Quizplus · Accepted Answer

Sensory discrimination can involve such variables as the sound of stereo systems, the taste of food products, or the clarity of display screens.

Sensory Discrimination Is _____