Failure on a given product or service characteristic often has a stronger effect on consumers than success on that same characteristic. This is known as ______.
A) technology bias
B) service design flaw
C) customer failure
D) negativity bias
E) financial failure

Question

Quizplus · Accepted Answer

The marketer should first meet expectations across all relevant features before maximizing performance on a few.

Failure on a Given Product or Service Characteristic Often Has