Which form of organizational buyer exchange involves single transactions, is short lived, involves few involvements by the buyer and seller in the relationship, and involves low loyalty?
A) relational
B) transactional
C) procurement
D) transient
E) temporary

Question

Quizplus · Accepted Answer

The transactional buyer is focused only on the transaction, not on what's the cheapest, the best, or the fastest for the money.

Which Form of Organizational Buyer Exchange Involves Single Transactions, Is