Qualitative research methods __________.
A) often use statistics to measure effects
B) focus on media ratings
C) are the best form of audience measurement
D)provides non-numerical knowledge about communication
E) all of the above

Question

Quizplus · Accepted Answer

Qualitative research methods do not typically use statistics to measure effects, nor do they focus solely on media ratings. While they may be a useful form of audience measurement in some contexts, it is not necessarily the best form. Qualitative research methods provide non-numerical knowledge about communication and are primarily focused on gaining an in-depth understanding of phenomena rather than measuring them quantitatively.

Qualitative Research Methods __________