________ is used by organizations to determine patterns in customers' online utilization data.
A) Web usage mining
B) Web crawling
C) Text mining
D) Decision making
E) Web content mining

Question

Quizplus · Accepted Answer

Web usage mining is used to analyze the navigational behavior of web users to identify patterns and trends. This method involves collecting data on user interactions with a website, such as clickstream data, and applying data mining techniques to identify patterns in user behavior. Therefore, web usage mining is the best choice for determining patterns in customers' online utilization data.

________ Is Used by Organizations to Determine Patterns in Customers