When conducting primary research and comparing various survey methods,the least expensive method is the:
A) online survey.
B) focus group.
C) direct mail survey.
D) phone survey.

Question

Quizplus · Accepted Answer

Online surveys typically have the lowest cost due to the lack of printing, postage, and phone expenses associated with other methods. This method can also potentially reach a larger audience and provide quicker results.

When Conducting Primary Research and Comparing Various Survey Methods,the Least