In new product development process,the product development stage typically involves:
A) testing the feasibility of product ideas.
B) creating a marketing plan for the final product.
C) introducing product prototypes to test markets.
D) commercializing the new product.

Question

Quizplus · Accepted Answer

The product development stage involves creating prototypes of the product and introducing them to test markets to gather feedback and evaluate potential success. Testing feasibility and commercializing the product come before and after this stage, respectively. Creating a marketing plan may also be done during this stage, but it is not the primary focus.

In New Product Development Process,the Product Development Stage Typically Involves