What should a company have if it is likely to attract unsolicited applicants?
A) above average base pay
B) well-designed web interface to facilitate making application
C) positive image or employer brand
D) sign-on bonuses

Question

Quizplus · Accepted Answer

C)A company must have a positive image or employer brand to attract unsolicited applicants.If an organization has the reputation of being a good place to work,it may be able to attract qualified prospects even without extensive recruitment efforts.Acting on their own initiative,well-qualified workers may seek out a specific company to apply for a job.Unsolicited applicants who apply because they are favorably impressed with the firm's reputation often prove to be valuable employees.In the Internet age,applicants can go to the firm's corporate career Web site and walk in by making an application online.Compensation such as base pay and sign-on bonuses are more likely to be relevant considerations after an applicant is offered a job.

What Should a Company Have If It Is Likely to Attract