_____ is the systematic observation and quantitative description of the manifest content of communication.
A) Descriptive analysis
B) Schemata analysis
C) Hermeneutic analysis
D) Content analysis

Question

Quizplus · Accepted Answer

Content analysis is the methodical examination and quantitative classification of the explicit content of communication. It is often used in communication research to assess patterns and trends, and to gain insight into the attitudes and behaviors of communicators.

_____ Is the Systematic Observation and Quantitative Description of the Manifest