When Arbitron has its own staff verify the accuracy of radio-station call letters (e.g.KMOX)to ensure that they are possible radio call letters in the geographical area of the respondent,this is an example of:
A)external editing
B)in-house editing
C)in-house coding
D)external coding

Question

Quizplus · Accepted Answer

In-house editing refers to the process of checking the accuracy of data by the research company's own staff. In this case, Arbitron's staff is verifying the accuracy of radio-station call letters, which is a part of in-house editing. External editing involves hiring an outside firm to check for errors, while in-house coding and external coding refer to the process of assigning codes to data for analysis.

When Arbitron Has Its Own Staff Verify the Accuracy of Radio-Station