Melanie is using the Internet to gather information designed to detect changes in her company's external operating environment. What is Melanie performing?
A) environmental scanning
B) behavioral tracking
C) search engine optimization
D) electronic data interchange

Question

Quizplus · Accepted Answer

Melanie is performing environmental scanning, which involves gathering information about the external environment to identify opportunities and threats for the organization. This can be done through various sources, including the Internet. Behavioral tracking (B) refers to monitoring and analyzing customer behavior online. Search engine optimization (C) is the process of improving a website's visibility in search engine results. Electronic data interchange (D) is a computer-to-computer exchange of business documents in a standard format. None of these options accurately describe Melanie's activity of gathering information about the external operating environment.

Melanie Is Using the Internet to Gather Information Designed to Detect