_____ is an extension of cross-tabulation in which responses to two rating-scale questions are plotted in four quadrants of a two-dimensional table.
A) Squared-analysis
B) Importance-performance analysis
C) Quadrant analysis
D) ANOVA

Question

Quizplus · Accepted Answer

Quadrant analysis is the extension of cross-tabulation that plots responses of two rating-scale questions in four quadrants of a two-dimensional table. This technique allows for a more in-depth analysis of the relationship between the two variables being considered. Squared-analysis and ANOVA are not related to this specific technique. Importance-performance analysis is a different type of analysis that focuses on customer satisfaction and the importance of product or service features.

_____ Is an Extension of Cross-Tabulation in Which Responses to Two