The purpose of media selection applications of linear programming is to help marketing managers allocate a fixed advertising budget to various advertising media.

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Linear programming models can be used to optimize the allocation of a fixed budget to various advertising media in order to achieve the desired marketing objectives. By formulating the problem as a linear program, marketing managers can determine the optimal mix of media that maximizes the impact of their advertising campaign while staying within budget constraints. Thus, the purpose of media selection applications of linear programming is indeed to help marketing managers allocate a fixed advertising budget to various advertising media.

The Purpose of Media Selection Applications of Linear Programming Is