The principal task of the marketing function operating under the marketing concept is to _____.
A) focus on selling products to a particular class of customers
B) increase the company's rate of production and devise methods to aggressively attract consumers to purchase products
C) find effective and efficient means of making the business do what suits the interests of customers
D) find ways to manipulate customers to do what suits the interests of the firm

Question

Quizplus · Accepted Answer

The marketing function operating under the marketing concept is focused on finding effective and efficient ways to make the business do what suits the interests of customers. This means that the marketing function is not primarily focused on selling products to a particular class of customers or increasing the rate of production to aggressively attract consumers. It is also not focused on finding ways to manipulate customers to do what suits the interests of the firm. The marketing function operating under the marketing concept is customer-centric, which means that it seeks to understand and meet the needs of customers in a way that is profitable for the firm.

The Principal Task of the Marketing Function Operating Under the Marketing