Which of the following exemplifies an internal source of data that could be used by a marketing decision support system?
A) Company data on expenditure for advertising
B) Industry data on expenditure for sales promotions
C) Economic environmental change statistics
D) Global information on competitors

Question

Quizplus · Accepted Answer

Company data on expenditure for advertising is an internal source of data that can be used by a marketing decision support system. This type of data is directly available from the company's financial records and can provide crucial insights into past performance and help in forecasting future outcomes. The other options (B, C, and D) all represent external sources of data that may also be useful but do not fit the criteria of an internal source.

Which of the Following Exemplifies an Internal Source of Data