Jeremy, the manager at Orion department store, has noticed fluctuations in the sales of certain products after a change in the store layout. While certain products have shown an increase in sales, the sales of some other products have declined considerably. Jeremy wants to note the areas of the store that customers frequent and those that they avoid. He hopes to gain sufficient insight in order to create a better store layout and get sales back to normal. In this scenario, Jeremy is most likely to use the method of _____.
A) observational research
B) mathematical modeling
C) experimental research
D) projective technique

Question

Quizplus · Accepted Answer

Jeremy is most likely to use observational research to note the areas of the store that customers frequent and those that they avoid. By observing the customers' behavior, he can gain insight into the store layout's effect on sales. Mathematical modeling or projective technique is not suitable for this scenario, and experimental research involves manipulating variables, which may not be feasible in a store setting.

Jeremy, the Manager at Orion Department Store, Has Noticed Fluctuations