Which of the following statements about product involvement is true?
A) Product knowledge is unrelated to product involvement.
B) The level of product involvement with a product requiring routine decision is same as that of a product requiring extensive decision making.
C) Product involvement is independent of the group, marketing, and situational influences operating upon a potential consumer.
D) A consumer's level of product involvement will determine how quickly a purchase is made.

Question

Quizplus · Accepted Answer

A consumer's level of product involvement will determine how quickly a purchase is made. When consumers are highly involved with a product, they spend more time searching for information, evaluating alternatives, and making a decision. Conversely, when consumers have low product involvement, they tend to make decisions more quickly and with less effort. Therefore, product involvement does have an impact on the speed at which a purchase is made. Choices A, B, and C are incorrect because they do not accurately reflect the relationship between product involvement and other factors such as product knowledge, decision-making complexity, and external influences.

Which of the Following Statements About Product Involvement Is True