Identify the element that refers to a consumer's perception of the importance or personal relevance of an item.
A) Product features
B) Promotional influences
C) Product involvement
D) Product packaging

Question

Quizplus · Accepted Answer

Product involvement refers to a consumer's perception of the importance or personal relevance of an item. It can influence their decision-making process and affect their behavior towards the product. Factors such as personal interest, past experiences, and values can all contribute to a consumer's level of involvement with a product. Product features, promotional influences, and product packaging can all impact a consumer's perception of a product, but they do not specifically refer to the importance or personal relevance of the item.

Identify the Element That Refers to a Consumer's Perception of the Importance