Which of the following is a typical reason for eliminating new product ideas during the idea screening stage?
A) Most new product ideas were heard and evaluated and therefore not considered
B) Firms lack the expertise to efficiently assess the worth of the new ideas
C) The technology available is not sufficient to produce the product profitably
D) Shortage of time results in new ideas being eliminated without proper analysis

Question

Quizplus · Accepted Answer

During the idea screening stage, one of the key factors to consider is whether the new product idea can be produced and marketed profitably. If the available technology is not sufficient, then the idea may be eliminated at this stage. Option A is incorrect because it suggests that all new product ideas have been evaluated, which may not be true. Option B is less likely because firms can acquire expertise through training or collaborations. Option D is possible, but it is not a typical reason for eliminating new product ideas.

Which of the Following Is a Typical Reason for Eliminating