Bundle pricing is a psychological pricing strategy in which:
A) prices are set a few dollars or a few cents below a round number to encourage the customers to think of the products as less expensive.
B) a high price is charged to create a signal that the product is exceptionally fine.
C) several products are sold together at a single price to connote value and convenience for customers.
D) prices are set exclusively on the cost of the product and historical prices.

Question

Quizplus · Accepted Answer

Bundle pricing involves selling multiple products together at a single price, often at a discounted rate. This connotes value and convenience for the customers, and encourages them to buy more products than they might have if the products were sold separately at higher prices.

Bundle Pricing Is a Psychological Pricing Strategy in Which