The _____ involves a set of controllable variables that must be managed to satisfy the target market and achieve organizational objectives.
A)demographic profile
B)mission statement
C)organizational history
D)marketing mix

Question

Quizplus · Accepted Answer

The marketing mix refers to the controllable variables that companies can use to satisfy their target market and achieve organizational objectives. The marketing mix includes product, price, place, and promotion, which can be adjusted by the organization to meet the needs of their target market. Therefore, option D is the correct answer. Option A, B, and C are not relevant to the definition provided in the question.

The _____ Involves a Set of Controllable Variables That Must