Which of the following best describes external information for marketing information systems?
A)Inventory data that can indicate how rapidly products are selling
B)Expenses incurred by a company in personal selling
C)Costs incurred by a company for advertising its products and services
D)Information on technological advances in the field

Question

Quizplus · Accepted Answer

External information for marketing information systems refers to any information that comes from outside the organization. Information on technological advances in the field is an example of external information that could be useful for marketing decision-making. This information could help a company stay up-to-date with new trends and developments that may impact their marketing strategies. Options A, B, and C are all examples of internal information that could be useful for marketing decision-making.

Which of the Following Best Describes External Information for Marketing