Which of the following is a benefit of using projective techniques as a method of data collection?
A)They are useful in word association tests of new brand names.
B)They minimize the need for trained and experienced interviewers.
C)They substantially reduce the cost per interview in the research study.
D)They provide a broad geographic dispersion for a marketing research study.

Question

Quizplus · Accepted Answer

Projective techniques are useful in word association tests where respondents are asked to project their feelings, attitudes or beliefs onto an ambiguous stimulus. This can help to uncover underlying motivations or beliefs that might not be expressed through direct questioning.

Answer: B
 Projective techniques often require skilled and experienced interviewers who are able to interpret and probe respondents' responses. This can be time-consuming and costly, making it difficult to use these techniques on a large scale.

Answer: C
 Projective techniques can be expensive to administer, particularly if skilled interviewers are required. However, the cost per interview can be reduced if a large number of respondents are interviewed in a short amount of time.

Answer: D
 Projective techniques are not designed to provide a broad geographic dispersion for a marketing research study. Instead, they are often used to gain a deeper understanding of consumer attitudes and beliefs among a specific population or group.

Which of the Following Is a Benefit of Using Projective