Which of the following statements is true of conducting marketing research?
A)Marketing research delivers the most accurate results when it involves applying quantitative techniques in the beginning of the research.
B)Marketing research suppliers are a better choice than internal researchers when they have special expertise in a particular type of research.
C)Marketing research is seldom fruitful if contracted to outside parties.
D)Marketing research conducted internally is most reflective of a company's position.

Question

Quizplus · Accepted Answer

Marketing research suppliers can bring specialized expertise to a research project and offer an objective perspective, which can improve the quality of research. However, it's important to choose a reputable supplier and communicate clearly to ensure that the research meets the company's objectives. The other statements are false. Marketing research can involve both quantitative and qualitative techniques, and internal research may be subject to bias or limited resources. Marketing research can also be fruitful when contracted to outside parties if they have the necessary skills and resources.

Which of the Following Statements Is True of Conducting Marketing