Identify the term that refers to a consumer's perception of the importance or personal relevance of an item.
A)Product features
B)Promotional influences
C)Product involvement
D)Product packaging

Question

Quizplus · Accepted Answer

Product involvement refers to the level of personal relevance or importance a consumer assigns to a product. It affects their motivation to seek information about the product, evaluate its features, and make a purchase decision. Options A, B, and D are not relevant to this concept.

Identify the Term That Refers to a Consumer's Perception of the Importance