According to the VALS™ framework,consumers who are driven by a goal of demonstrating success to their peers and are motivated primarily by achievement can be best classified as _____.
A)Strivers
B)Makers
C)Believers
D)Thinkers

Question

Quizplus · Accepted Answer

According to the VALS™ framework, Strivers are defined as those consumers who have a goal of demonstrating success to their peers and are motivated primarily by achievement. Makers are individuals who are self-sufficient, practical, and focused on self-expression; Believers value tradition, family, and religion; and Thinkers are people who are knowledgeable and reflective. Therefore, the best classification for consumers with a goal of demonstrating success and motivated by achievement is Strivers.

According to the VALS™ Framework,consumers Who Are Driven by a Goal