Which of the following is a limitation of a brand-manager system?
A)Managers following this system often pay inadequate attention to new products.
B)This system can be used only in organizations that have one dominant product line.
C)Managers following this system are more concerned with the profitability of all of the organization's brands than with their own brand's profitability.
D)Managers following this system believe in category management rather than product management.

Question

Quizplus · Accepted Answer

The limitation of a brand-manager system is that managers following this system often pay inadequate attention to new products. They may be more focused on maintaining and promoting their existing brand rather than exploring new opportunities for the organization.

Which of the Following Is a Limitation of a Brand-Manager