In _____,a current brand name is used to enter a completely different product class.
A)line extension
B)brand extension
C)brand dilution
D)generic branding

Question

Quizplus · Accepted Answer

Brand extension refers to using an established brand name to introduce a new product or product category that is unrelated to the existing products offered by the brand. It is different from line extension, which involves introducing new variations of existing products under the same brand name. Brand dilution refers to the loss of brand equity and value due to overextension or misalignment with brand values. Generic branding refers to using a generic or unbranded product name.

In _____,A Current Brand Name Is Used to Enter a Completely