The width of a product mix refers to the:
A)number of product lines handled by the organization.
B)total number of items or products in the company's product mix.
C)average number of products in each line.
D)extent to which one product line differs from another.

Question

Quizplus · Accepted Answer

The width of a product mix refers to the number of product lines handled by an organization. It is the number of different product lines that a company offers to its customers. For example, a company that sells clothing, accessories, and footwear would have a wider product mix than a company that only sells clothing.

The Width of a Product Mix Refers to The