Which of the following is a vertical marketing system that typically involves single ownership of two or more levels of a channel?
A)An administered system
B)A contractual system
C)A franchisee system
D)A corporate system

Question

Quizplus · Accepted Answer

A corporate system involves single ownership of two or more levels of a channel, making it a vertically integrated system. An administered system is a loosely coordinated system where one member takes the lead in managing the channel, but other members are largely independent. A contractual system involves independent firms at different levels of the channel who join through contracts to obtain economies of scale and coordination. A franchisee system involves an independent dealer who operates under a licensed franchise agreement with a supplier or manufacturer.

Which of the Following Is a Vertical Marketing System That