A manufacturer utilizing a selective form of distribution coverage:
A)manufactures products that are characterized by low unit value and high frequency of purchase.
B)attempts to gain exposure through as many wholesalers and retailers as possible.
C)severely limits distribution such that intermediaries are provided exclusive rights within a territory.
D)limits the use of intermediaries to the ones believed to be the best available in a geographic area.

Question

Quizplus · Accepted Answer

A manufacturer utilizing a selective form of distribution coverage limits the use of intermediaries to the ones believed to be the best available in a geographic area. This allows the manufacturer to exercise more control over the distribution process and ensure that the chosen intermediaries will represent the brand in the best possible way, ultimately leading to better sales and brand reputation.

A Manufacturer Utilizing a Selective Form of Distribution Coverage