The first and most important question to ask when evaluating product-market opportunities is:
A) "How does it fit with our objectives and resources?"
B) "What is the sales forecast for this product?"
C) "How much profit will we make this year?"
D) "How much do we need to invest in this product?"
E) "How far along is our research and development effort in this area?"

Question

Quizplus · Accepted Answer

The first and most important question to ask when evaluating product-market opportunities is to see how it fits with the company's objectives and resources. This will help determine if the opportunity is worth pursuing and if the company has the means to successfully execute it. Sales forecast, profit, and investment are important factors to consider but come after determining if the opportunity is aligned with the company's goals and capabilities. The progress of research and development efforts may also be a factor to consider but is not the most important question to ask initially.

The First and Most Important Question to Ask When Evaluating