Which of the following is NOT an example of how the technological environment might affect marketing management?
A) A manufacturer uses a computer to send orders directly to a supplier's computer.
B) A retailer installs a computerized checkout scanner to replace a manual cash register system.
C) A firm develops a substitute for saturated fat in manufactured foods.
D) All of these are examples of how the technological environment might affect marketing management.
Correct Answer:
Verified
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