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Which of the Following Is NOT an Example of How

Question 213

Multiple Choice

Which of the following is NOT an example of how the technological environment might affect marketing management?


A) A manufacturer uses a computer to send orders directly to a supplier's computer.
B) A retailer installs a computerized checkout scanner to replace a manual cash register system.
C) A firm develops a substitute for saturated fat in manufactured foods.
D) All of these are examples of how the technological environment might affect marketing management.

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