Company objectives
A) should be set within the framework of marketing objectives.
B) are made redundant by mission statements.
C) should always be overly ambitious.
D) should only be revised every five years.
E) guide managers as they search for and evaluate opportunities.

Question

Quizplus · Accepted Answer

Company objectives guide managers as they search for and evaluate opportunities. They are not made redundant by mission statements and should not always be overly ambitious. They should also not only be revised every five years but should be regularly reviewed and revised as needed. And while they should be aligned with marketing objectives, they may also include other areas of focus such as finance, operations, and human resources.

Company Objectives