Which of the following is MOST LIKELY to be a DETERMINING dimension with respect to purchase of a particular brand of coffee?
A) Taste.
B) Income.
C) Age.
D) Sex.
E) None of these is likely to be a DETERMINING dimension in this situation.

Question

Quizplus · Accepted Answer

Taste is the most likely determining dimension when it comes to purchasing coffee. Consumers are more likely to choose a particular brand of coffee based on its taste rather than their income, age, or sex. In this situation, none of the other options are likely to be as influential in the consumer's decision-making process.

Which of the Following Is MOST LIKELY to Be a DETERMINING