A target marketer who uses two different marketing mix strategies to make two separate appeals to office tablet computer users and home tablet computer users is applying:
A) the broad market approach.
B) the single target market approach.
C) the multiple target market approach.
D) the combined target market approach.
E) the generic market approach.

Question

Quizplus · Accepted Answer

The marketer is using multiple target market approach by identifying two separate target markets with different needs and creating separate marketing mixes to appeal to each target market.

A Target Marketer Who Uses Two Different Marketing Mix Strategies