If a product-market segment is "homogeneous within," it is called a "substantial" target market.

Name: If a product-market segment is "homogeneous within," it is called a "substantial" target market.
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A product-market segment that is "homogeneous within" means that the consumers in this segment have similar needs and characteristics. However, the term "substantial" refers to the size of the segment being large enough to be profitable, not its homogeneity.

If a Product-Market Segment Is "Homogeneous Within," It Is Called