Marketing-oriented managers think of segmenting as a disaggregating process.
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Q13: A market is a group of two
Q14: A product-market is a market with broadly
Q15: The main difference between a "product-market" and
Q16: Effective market segmentation is a two-step process
Q17: Using one or two demographic dimensions to
Q19: One of the difficult things about segmenting
Q20: A firm's "relevant market for finding opportunities"
Q21: A manager who aggregates all potential customers
Q22: A product-market segment is "operational" if it
Q23: The combined target market approach involves segmenting
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