Reference-group influence would be WEAKEST for determining which particular ______________ a person buys.
A) watch
B) cosmetics
C) clothing
D) laundry soap
E) car

Question

Quizplus · Accepted Answer

Laundry soap is a low-involvement product and is not typically associated with strong social or cultural influences. Therefore, reference-group influence is likely to be weaker for this product compared to personal or symbolic goods such as clothing or cars.

Reference-Group Influence Would Be WEAKEST for Determining Which Particular ______________