Which of the following observations about reference groups is FALSE?
A) Reference groups are people to whom an individual looks when forming attitudes about a particular topic.
B) An individual usually has a single reference group for all topics.
C) An individual may make buying decisions based on what the group thinks.
D) Reference group influence is stronger for products that others "see."
E) Reference group influence is stronger for products that relate to status in the group.

Question

Quizplus · Accepted Answer

An individual may have multiple reference groups for different topics or aspects of their life. For example, they may have a reference group for their professional life, a different one for their hobbies, and another for their social activities. It is not necessary for an individual to have a single reference group for all topics.

Which of the Following Observations About Reference Groups Is FALSE