When dealing with consumer attitudes, marketers should know that:
A) it is usually easier to change a negative attitude about a product than to reinforce a positive attitude.
B) consumer attitudes tend to be enduring.
C) attitudes are very good predictors of how people will behave.
D) consumer attitudes are less action-oriented than consumer beliefs.
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

Consumer attitudes tend to be enduring, meaning they are likely to persist over time and influence behavior. Option A is incorrect because it is typically more difficult to change a negative attitude than to reinforce a positive attitude. Option C is partially correct as attitudes can be predictors of behavior, but there are many other factors that can also influence behavior. Option D is incorrect because attitudes can be very action-oriented, such as when someone strongly believes in a cause and takes action to support it.

When Dealing with Consumer Attitudes, Marketers Should Know That