The VALS approach to understanding consumer behavior considers values, attitudes, and lifestyles.
Correct Answer:
Verified
Q41: Psychographics is the analysis of a person's
Q42: In international marketing, it's important to rely
Q43: It's hazardous to rely on intuition in
Q44: Consumers may evaluate a product not just
Q45: Activities, Interests and Opinions are the "AIO"
Q47: Highly trusted people, brands, and companies have
Q48: An expectation is an outcome or event
Q49: Attitudes are very good predictors of intention
Q50: A consumer's belief about a product may
Q51: Beliefs are more action-oriented than attitudes.
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents