A marketing model is a
A) procedure that develops and analyzes new information about a market.
B) detailed breakdown of a company's sales records.
C) plan that specifies what information will be obtained and how.
D) statement of relationships among marketing variables.
E) software that organizes incoming information into a data warehouse.

Question

Quizplus · Accepted Answer

A marketing model is a statement of relationships among marketing variables, such as consumer behavior, market segmentation, and product positioning. It is used to help marketers understand how these variables interact and how they can be used to create effective marketing strategies.

A Marketing Model Is a