Which of the following trends creates difficult challenges for marketing managers?
A) Market data can now be gathered from social media websites.
B) Market data may be gathered from internal sources and external sources.
C) IT managers have become an important part of the marketing research process.
D) Data warehouses have become a central part of most marketing information systems.
E) Today's businesses process 1000 times as much data as they did in the year 2000.

Question

Quizplus · Accepted Answer

Processing 1000 times as much data as in the year 2000 creates difficult challenges for marketing managers because it leads to information overload and the need for more sophisticated data analysis tools to make sense of the vast amounts of data. It also requires more resources and budget to manage such large amounts of data.

Which of the Following Trends Creates Difficult Challenges for Marketing