Which of the following observations concerning a phase-out strategy is incorrect?
A) If prospects are poor in a product-market, a phase-out strategy may be needed.
B) Phasing out a product may involve some difficult implementation problems.
C) Phase-out is also a strategy, and it must be market-oriented to cut losses.
D) The need for phasing out becomes more obvious as the market maturity stage arrives.
E) It is sometimes better to phase out products gradually.

Question

Quizplus · Accepted Answer

The need for phasing out a product is not necessarily more obvious as the market maturity stage arrives. Products can be phased out at various stages of their lifecycle for different reasons, such as declining sales, technological obsolescence, or strategic realignment, not just during market maturity.

Which of the Following Observations Concerning a Phase-Out Strategy Is