A producer might use a "pulling policy" rather than a "pushing policy" if:
A) intermediaries are reluctant to handle a new product.
B) it is offering a very "high-tech" product to a small product-market.
C) its sales force has been very successful getting wholesalers and retailers to handle its product.
D) it has a very limited promotion budget.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

A pulling policy involves creating demand directly from consumers, which can encourage intermediaries to stock the product. This is useful if intermediaries are initially reluctant to handle a new product.

A Producer Might Use a "Pulling Policy" Rather Than a "Pushing