When evaluating possible strategies, a marketing manager shouldn't have to worry about screening based on financial criteria because the finance area's main job is to get the capital needed to implement the firm's marketing plan.

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A marketing manager should consider financial criteria when evaluating possible strategies since financial resources are a critical aspect of implementing marketing plans. The finance area's main job is to manage those resources effectively and efficiently, but it is still essential for the marketing manager to consider the financial implications of their decisions.

When Evaluating Possible Strategies, a Marketing Manager Shouldn't Have to Worry