When doing "positioning," a marketing manager should:
A) avoid targeting strategies.
B) focus on specific product features of all generic competitors.
C) rely on how customers think about proposed and/or existing brands in a market.
D) plan physical product changes rather than image changes.
E) All of the above.

Question

Quizplus · Accepted Answer

Positioning involves identifying the unique value proposition of a brand in the minds of the target market. This requires understanding how customers perceive the brand and its competitors, rather than just focusing on product features or physical changes. Targeting strategies are not necessarily avoided, but they are not the primary focus of positioning.

When Doing "Positioning," a Marketing Manager Should