In the example for the seven-step approach to market segmentation (used in the text), which of the following is a determining need?
A) safety
B) a clean bathroom
C) security
D) a good bed
E) none of the above

Question

Quizplus · Accepted Answer

In the context of market segmentation, a determining need is a fundamental requirement that drives consumer behavior. The options provided (safety, a clean bathroom, security, a good bed) are specific attributes or features rather than overarching needs.

In the Example for the Seven-Step Approach to Market Segmentation