Segmenting in international markets can be more challenging than segmenting in domestic markets because:
A) There is less diversity in the key segmenting dimensions.
B) There is often more data available about key segmenting dimensions.
C) Critical data is often less available and less dependable.
D) All of the above.
E) None of the above.

Question

Quizplus · Accepted Answer

Critical data is often less available and less dependable in international markets due to differences in language, culture, and infrastructure. This can make segmentation more challenging as marketers may have a harder time understanding their target audience and tailoring their marketing efforts accordingly. While there may be more diversity in key segmenting dimensions in international markets, this can also present opportunities for marketers who are able to identify unique segments and target them effectively. Additionally, there may be more or less data available about key segmenting dimensions depending on the market and the resources available to marketers.

Segmenting in International Markets Can Be More Challenging Than Segmenting